The State of the Registry
By CTW Features | posted on December 04, 2011 at 8:00am
Survey takes a look at the rhyme behind all the wedding-registry reasons
Wedding registries are one of the mainstays of getting married. Guests want to give gifts, so couples give suggestions in the form of items that will help make their new home. So, it kind of makes sense that brides who register have more guests at their wedding.
Brides who register have an average of 29 percent more guests at their wedding (143) versus those who do not register (111), according to Bridal Monitor, a new registry-tracking collaboration from The Wedding Report and Design Research. The initial report includes surveys of more than 7,000 brides, of which 5,300 registered or planned to register for gifts. Among the other findings:
Brides who register tend to have weddings that are more traditional, formal and romantic than brides who do not register.
Brides who register spend 44 percent more on their wedding dresses than brides who do not register.
Bed, Bath & Beyond is the most frequently used bridal registry.
Cookware is the most often registered-for category in registry.
KitchenAid is the most often registered for brand in registry.
Latin and Asian brides represent a significant opportunity for registry because they are significantly less likely to register than other brides.
Better educated brides are significantly more likely to register than less educated brides.
Couples who register are nearly twice as likely to go on a cruise for their honeymoon as couples who do not register.
The Top 10 largest registry categories have a projected market value of $1.3 billion dollars annually.
Martha Stewart Living is the brand that appears in the most registry product categories.
Copyright © CTW Features
Image courtesy Land’s End
